The pre-launch campaign avoided showing the product, instead presenting waste as something poetic. Inspired by Richard Wentworth’s urban photography, discarded objects were recontextualized within the city landscape. The set, built entirely from salvaged materials, echoed this vision. A church-like structure guided the audience through two aisles toward a central catwalk leading to the bin. The led wall represented the bin’s mind, reacting live to object recognition. As performers placed items into the bin, the visuals shifted from soft motion shade to detailed scans, visualizing the bin’s response in real time. [Team: Gina Pulcini, Gregorio Torresan - Sound: Cristian Filiuta - Photography: Matteo Copiz, Nicola Maria Patitucci]